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    HICSS
    2009
    IEEE
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    Acculturation to the Global Culture as Moderator to Subjective Norm and Internet Adoption
    13 years 11 months ago
    Acculturation to the Global Culture as Moderator to Subjective Norm and Internet Adoption
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    Internet adoption is seen as a prerequisite to the diffusion of eCommerce. Underdeveloped online markets exist in the Middle East. However, there is a scarcity of knowledge relate...
    Reem Ayouby, Anne-Marie Croteau
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