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    PET
    2009
    Springer
    145views Security Privacy» more  PET 2009»
    Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design
    13 years 9 months ago
    Regulating Privacy in Wireless Advertising Messaging: FIPP Compliance by Policy vs. by Design
    Download  faculty.ist.psu.edu
    This research analyzes consumer privacy issues pertaining to the newly developing wireless marketing context, specifically, wireless advertising messaging (WAM). We develop a conce...
    Heng Xu, John W. Bagby, Terence Ryan Melonas
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