Sciweavers

KDD
2001
ACM
156views Data Mining» more  KDD 2001»
14 years 5 months ago
A Customer Purchase Incidence Model Applied to Recommender Services
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg's repeat-buying theory to Web-based information products...
Andreas Geyer-Schulz, Michael Hahsler, Maximillian...