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    IWIPS
    2004
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    Website Design and Culture: An Empirical Investigation
    13 years 6 months ago
    Website Design and Culture: An Empirical Investigation
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    Understanding website preferences across cultures is imperative to the development of customer loyalty in online environments. Based on an exploratory four nation study, this pape...
    Dianne Cyr, Joe Ilsever, Carole Bonanni, John Bowe...
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