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WINE
2009
Springer
200views Economy» more  WINE 2009»
13 years 9 months ago
Pricing Strategies for Viral Marketing on Social Networks
Abstract. We study the use of viral marketing strategies on social networks that seek to maximize revenue from the sale of a single product. We propose a model in which the decisio...
David Arthur, Rajeev Motwani, Aneesh Sharma, Ying ...
WINE
2009
Springer
173views Economy» more  WINE 2009»
13 years 9 months ago
Ad Exchanges: Research Issues
Abstract. An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time ...
S. Muthukrishnan
WINE
2009
Springer
121views Economy» more  WINE 2009»
13 years 9 months ago
Nash Equilibria for Voronoi Games on Transitive Graphs
Rainer Feldmann, Marios Mavronicolas, Burkhard Mon...
WINE
2009
Springer
138views Economy» more  WINE 2009»
13 years 9 months ago
On Strong Equilibria in the Max Cut Game
This paper deals with two games defined upon well known generalizations of max cut. We study the existence of a strong equilibrium which is a refinement of the Nash equilibrium. ...
Laurent Gourvès, Jérôme Monnot
WINE
2009
Springer
151views Economy» more  WINE 2009»
13 years 9 months ago
Consistent Continuous Trust-Based Recommendation Systems
Abstract. The goal of a trust-based recommendation system is to generate personalized recommendations from known opinions and trust relationships. Prior work introduced the axiomat...
Ola Rozenfeld, Moshe Tennenholtz
WINE
2009
Springer
147views Economy» more  WINE 2009»
13 years 9 months ago
Computational Aspects of Multimarket Price Wars
We consider the complexity of decision making with regards to predatory pricing in multimarket oligopoly models. Specifically, we present multimarket extensions of the classical s...
Nithum Thain, Adrian Vetta
WINE
2009
Springer
155views Economy» more  WINE 2009»
13 years 11 months ago
Bidding for Representative Allocations for Display Advertising
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
Arpita Ghosh, Randolph Preston McAfee, Kishore Pap...
WINE
2009
Springer
171views Economy» more  WINE 2009»
13 years 11 months ago
The Impact of Social Ignorance on Weighted Congestion Games
We consider weighted linear congestion games, and investigate how social ignorance, namely lack of information about the presence of some players, affects the inefficiency of pure...
Dimitris Fotakis, Vasilis Gkatzelis, Alexis C. Kap...
WINE
2009
Springer
178views Economy» more  WINE 2009»
13 years 11 months ago
The Geometry of Truthfulness
We study the geometrical shape of the partitions of the input space created by the allocation rule of a truthful mechanism for multi-unit auctions with multidimensional types and ...
Angelina Vidali