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    2011
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    Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
    12 years 11 months ago
    Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
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    Measuring the causal effects of online advertising (adfx) on user behavior is important to the health of the WWW publishing industry. In this paper, using three controlled experi...
    Randall A. Lewis, Justin M. Rao, David H. Reiley
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