Contextual advertising (also called content match) refers to the placement of small textual ads within the content of a generic web page. It has become a significant source of rev...
Xuerui Wang, Andrei Z. Broder, Marcus Fontoura, Va...
Given a terabyte click log, can we build an efficient and effective click model? It is commonly believed that web search click logs are a gold mine for search business, because th...
Anitha Kannan, Chao Liu 0001, Christos Faloutsos, ...
Automatic folksonomy construction from tags has attracted much attention recently. However, inferring hierarchical relations between concepts from tags has a drawback in that it i...
Because of the high volume and unpredictable arrival rate, stream processing systems may not always be able to keep up with the input data streams-- resulting in buffer overflow a...
Improving the precision of information retrieval has been a challenging issue on Chinese Web. As exemplified by Chinese recipes on the Web, it is not easy/natural for people to us...