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ACMACE   2011 International Conference on Advances in Computer Entertainment Technology
Wall of Fame | Most Viewed ACMACE-2011 Paper
ACMACE
2011
ACM
7 years 6 days ago
Player performance and in game advertising retention
In game advertising or IGA is an increasingly common means of promoting brands and products. This study seeks to understand the effectiveness of in game advertising by understandi...
Lindsay D. Grace, James Coyle
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