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ECWEB   2006 International Conference on Electronic Commerce and Web Technologies
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ECWEB
2006
Springer
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13 years 8 months ago
Web User Segmentation Based on a Mixture of Factor Analyzers
Abstract. This paper proposes an approach for Web user segmentation and online behavior analysis based on a mixture of factor analyzers (MFA). In our proposed framework, we model u...
Yanzan Zhou, Bamshad Mobasher
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