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ICEXSS   2010
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ICEXSS
2010
7 years 11 months ago
Towards a Model for Measuring Customer Intimacy in B2B Services
This paper proposes an approach for evaluating the relationship with a customer, leading to the creation of a Customer Intimacy Grade (CIG), across multiple levels of granularity: ...
François Habryn, Benjamin Blau, Gerhard Sat...
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