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    How does personality affect trust in B2C e-commerce?

    13 years 10 months ago
    How does personality affect trust in B2C e-commerce?
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    Jo Lumsden, Lisa MacKay
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    Added 13 Jun 2010
    Updated 13 Jun 2010
    Type Conference
    Year 2006
    Where ACMICEC
    Authors Jo Lumsden, Lisa MacKay
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