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14

BPM
2007
Springer

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Towards a Reference Process Model for Event Management

13 years 8 months ago

Towards a Reference Process Model for Event Management

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Events are becoming more and more important for companies as an instrument of marketing communication. Event management is an interdisciplinary task field, addressed in the most diverse fields in practice and in research establishments. Because careful preliminary planning and precise execution are extremely important for events, modeling languages can contribute greatly to the systematic design of event management systems. Accordingly, this article will make recommendations for application system and organization-design in the form of a reference process model for event management.

Oliver Thomas, Bettina Hermes, Peter Loos

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BPM 2007 | Business | Careful Preliminary Planning | Event Management | Interdisciplinary Task Field |

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Added	12 Aug 2010
Updated	12 Aug 2010
Type	Conference
Year	2007
Where	BPM
Authors	Oliver Thomas, Bettina Hermes, Peter Loos

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