A Strategic Analysis of M-Commerce in the United States

The purpose of this paper is to provide some understanding on the key forces impacting on the successful evolvement of m-commerce in the US market from Mobile Network Operators’ (MNOs) standpoint through using Porter’s Five Forces model. The key to success in m-commerce is dependant on the power relationships among five forces: rivalry, supplier, buyer (customers), new entrants and substitutes . KEYWORDS M-commerce, mobile network operators, competitive strategies

• Type: Conference
• Year: 2003
• Where: IADIS
• Authors: Eun-A Park
• Keywords: IADIS 2003, IADIS 2008, M-commerce, Mobile Network Operators, Porter’s Five Forces