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6

JMIS
2010

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Bounded Ideation Theory

13 years 16 days ago

Bounded Ideation Theory

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This paper presents Bounded Ideation Theory (BIT) to explain the relationship between the number-of-ideas and the number-of-good-ideas contributed during ideation. BIT posits that certain cognitive and physical boundaries cause the ideation function to be an inflected curve that transitions from a positive-but-increasing slope to a positive-butdecreasing slope. We then present implications of the theory for process design.

Robert O. Briggs, Bruce A. Reinig

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Added	19 May 2011
Updated	19 May 2011
Type	Journal
Year	2010
Where	JMIS
Authors	Robert O. Briggs, Bruce A. Reinig

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