Sciweavers

Free Online Productivity Tools i2Speak i2Symbol i2OCR iTex2Img iWeb2Print iWeb2Shot i2Type iPdf2Split iPdf2Merge i2Bopomofo i2Arabic i2Style i2Image i2PDF iLatex2Rtf Sci2ools

12

WINE
2009
Springer

favoriteEmaildiscussreport

173views Economy» more WINE 2009»

Ad Exchanges: Research Issues

13 years 9 months ago

Ad Exchanges: Research Issues

Download www.eecs.harvard.edu

Abstract. An emerging way to sell and buy display ads on the Internet is via ad exchanges. RightMedia [1], AdECN [2] and DoubleClick Ad Exchange [3] are examples of such real-time two-sided markets. We an abstraction of ad exchanges. Based on that abstraction, we present several research directions and discuss some insights.

S. Muthukrishnan

Real-time Traffic

Ad Exchanges | DoubleClick Ad Exchange | Real-time Two-sided Markets | WINE 2009 |

claim paper

Related Content

» Authentication protocols for ad hoc networks taxonomy and research issues

» Peertopeer management of XML data issues and research challenges

» Multipath Routing in Mobile Ad Hoc Networks Issues and Challenges

» The 2011 Nucleic Acids Research Database Issue and the online Molecular Biology Database C...

» DICHOTOMY A Resource Discovery and Scheduling Protocol for Multihop Ad hoc Mobile Grids

» Service discovery for mobile ad hoc networks A survey of issues and techniques

» Design Issues of PeertoPeer Systems for Wireless Ad Hoc Networks

» Trust Management Issues for Ad Hoc and Selforganized Networks

» The limits of theory Pragmatic challenges in mobile ad hoc systems

Post Info
More Details (n/a)

Added	27 Jul 2010
Updated	27 Jul 2010
Type	Conference
Year	2009
Where	WINE
Authors	S. Muthukrishnan

Comments (0)