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IJEB
2008

Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and

10 years 4 months ago
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
: An exploratory study conducted in late autumn and early winter 2006
Don Turnbull, Laura F. Bright
Added 12 Dec 2010
Updated 12 Dec 2010
Type Journal
Year 2008
Where IJEB
Authors Don Turnbull, Laura F. Bright
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