Sciweavers

Share
warning: Creating default object from empty value in /var/www/modules/taxonomy/taxonomy.module on line 1416.

0
posts
with
0
views
176profile views
zeskamResearch Scientist, MSc
Shiraz University
zeskam
I3E
2009
127views Business» more  I3E 2009»
10 years 20 days ago
Not All Adware Is Badware: Towards Privacy-Aware Advertising
Abstract. Online advertising is a major economic force in the Internet today. A basic goal of any advertising system is to accurately target the ad to the recipient audience. While...
Hamed Haddadi, Saikat Guha, Paul Francis
GI
2009
Springer
10 years 20 days ago
Selling the Aether - A New Billing Schema for Mobile Advertising
: The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. conte...
Matthias Böhmer, Gernot Bauer
KDD
2010
ACM
289views Data Mining» more  KDD 2010»
10 years 24 days ago
Exploitation and exploration in a performance based contextual advertising system
The dynamic marketplace in online advertising calls for ranking systems that are optimized to consistently promote and capitalize better performing ads. The streaming nature of on...
Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, ...
ICDM
2010
IEEE
170views Data Mining» more  ICDM 2010»
10 years 26 days ago
Targeting Television Audiences Using Demographic Similarity
Targeting advertising on television is difficult due to limitations around ad tracking and ad delivery. This paper describes a new method of television advertising which can work w...
Brendan Kitts, Liang Wei, Dyng Au, Stefanie Zlomek...
ICDM
2010
IEEE
157views Data Mining» more  ICDM 2010»
10 years 26 days ago
Privacy Violations Using Microtargeted Ads: A Case Study
In this paper we propose a new class of attacks that exploit advertising systems offering microtargeting capabilities in order to breach user privacy. We study the advertising syst...
Aleksandra Korolova
MKTSCI
2010
100views more  MKTSCI 2010»
10 years 1 months ago
A Model for Trade-Up and Change in Considered Brands
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
KAIS
2010
129views more  KAIS 2010»
10 years 1 months ago
Sentiment-oriented contextual advertising
Web advertising (Online advertising), a form of advertising that uses the World Wide Web to attract customers, has become one of the world’s most important marketing channels. Th...
Teng-Kai Fan, Chia-Hui Chang
IJEB
2008
112views more  IJEB 2008»
10 years 2 months ago
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and
: An exploratory study conducted in late autumn and early winter 2006
Don Turnbull, Laura F. Bright
FC
2010
Springer
158views Cryptology» more  FC 2010»
10 years 3 months ago
A Secure and Privacy-Preserving Targeted Ad-System
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods vio...
Elli Androulaki, Steven M. Bellovin
books