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2010
Springer

An Analysis of Search Engine Use for Travel Planning

13 years 10 months ago
An Analysis of Search Engine Use for Travel Planning
Search engines have become a central part of the internet marketing strategy of tourism businesses and, as such, it is essential that destination marketing organizations have a substantial understanding of how search engines are used within the travel planning process. This study proposed a three stage framework for examining how online travellers use search engines and how aspects of the travel planning process shapes this use. A series of key relationships were examined based upon a national survey of American online travel planners. The findings provide significant insight into the role of search engines for travel planning.
Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob L
Added 18 May 2010
Updated 18 May 2010
Type Conference
Year 2010
Where ENTER
Authors Daniel R. Fesenmaier, Zheng Xiang, Bing Pan, Rob Law
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