Sciweavers

Share
HICSS
2009
IEEE

Benchmarking Technique in E-Business Using the Galileo Method

9 years 4 months ago
Benchmarking Technique in E-Business Using the Galileo Method
We propose a benchmarking technique that is combined with customer's cognitive structures. Customer's cognitive structures are determined using a multi-dimensional scaling tool that has been often used in marketing to analyze customer's behaviors. In this paper, a unique multi-dimensional scaling method is used, not only to analyze customer's behaviors, but also to perform the proposing benchmarking analysis. To do this, a survey was conducted to obtain customer's cognitive data and the Galileo method was applied to this data to obtain customer's cognitive map. A benchmarking method was then proposed based on this cognitive map. The efficacy of the proposed benchmarking method is also discussed with another data set.
Cheul Rhee, Junghoon Moon, G. Lawrence Sanders, Yo
Added 18 Feb 2011
Updated 18 Feb 2011
Type Journal
Year 2009
Where HICSS
Authors Cheul Rhee, Junghoon Moon, G. Lawrence Sanders, Young Chan Choe
Comments (0)
books