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MOBISYS
2004
ACM

Bluetooth and WAP Push Based Location-Aware Mobile Advertising System

10 years 7 months ago
Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. We introduce a novel B-MAD system for delivering permission-based location-aware mobile advertisements to mobile phones using Bluetooth positioning and Wireless Application Protocol (WAP) Push. We present a thorough quantitative evaluation of the system in a laboratory environment and qualitative user evaluation in form of a field trial in the real environment of use. Experimental results show that the system provides a viable solution for realizing permission-based mobile advertising. Categories and Subject Descriptors C.2.1 [Network Architecture and Design]: Wireless communication;
Lauri Aalto, Nicklas Göthlin, Jani Korhonen,
Added 24 Dec 2009
Updated 24 Dec 2009
Type Conference
Year 2004
Where MOBISYS
Authors Lauri Aalto, Nicklas Göthlin, Jani Korhonen, Timo Ojala
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