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MOBISYS   2004 International Conference On Mobile Systems
Wall of Fame | Most Viewed MOBISYS-2004 Paper
MOBISYS
2004
ACM
12 years 6 months ago
Bluetooth and WAP Push Based Location-Aware Mobile Advertising System
Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high targeting possibilities. We introduce a novel B-MAD system f...
Lauri Aalto, Nicklas Göthlin, Jani Korhonen, ...
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