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CHI
2011
ACM

Computing political preference among twitter followers

11 years 3 months ago
Computing political preference among twitter followers
Through anecdotal evidence and a variety of methods, claims are constantly being made about the bias of media outlets. As many of those outlets create online personas, we seek to measure the political preferences of their audience, rather than of the outlet itself. In this paper, we present a method for computing political preferences of an organization’s Twitter followers using congressional liberal/conservative ADA scores as a seed. We apply this technique to characterize the political preferences of major news media Twitter audiences. We discuss how this technique can be extended or used to create personalized recommendations and insights for news seekers and social media analysts and marketers. Author Keywords Twitter, politics, liberal, conservative, news, journalism ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous.
Jennifer Golbeck, Derek L. Hansen
Added 25 Aug 2011
Updated 25 Aug 2011
Type Journal
Year 2011
Where CHI
Authors Jennifer Golbeck, Derek L. Hansen
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