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    Estimating Cannibalization Rates for Pioneering Innovations

    12 years 11 months ago
    Estimating Cannibalization Rates for Pioneering Innovations
    Download  wms-soros.mngt.waikato.ac.nz
    Harald J. van Heerde, Shuba Srinivasan, Marnik G.
    claim paper
    Added 20 May 2011
    Updated 20 May 2011
    Type Journal
    Year 2010
    Where MKTSCI
    Authors Harald J. van Heerde, Shuba Srinivasan, Marnik G. Dekimpe
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