Experiential Motives for Playing Online Games

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Experiential Motives for Playing Online Games
Online games represent a burgeoning market sector of increasing economic importance. The distinctive entertainment-oriented features of such games provide various experiential values for users. However, most previous studies have focused on the utilitarian perspectives of the technology. The affective motivational aspects of entertainment technologies have been relatively neglected. The present study therefore identifies five experiential motives from studies of flow and shopping experiences such as concentration, perceived enjoyment, escape, epistemic curiosity, and social affiliation, and postulates that these motives influence customer’s engagement with online games, and engagement in turn affects customer usage of online games. The model is tested using data gathered from 374 current online game users. Structural equation modeling confirms that four of five experiential motives with the exception of enjoyment have positive effects on customers’ engagement, which subsequently a...
Dong-Mo Koo, Soo-Hyung Lee, Heung-Seub Chang
Added 15 Dec 2010
Updated 15 Dec 2010
Type Journal
Year 2007
Where JCIT
Authors Dong-Mo Koo, Soo-Hyung Lee, Heung-Seub Chang
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