This paper describes the coming-of-age of an analytical application that was built using agile development processes, tightly interlinked with an iterative user experience methodology, but at times at odds with the legacy of more rigid development methods such as prescriptive pattern-based design and strictly separated core disciplines. We pioneered a variety of ways to deal with these challenges, most of which focused on empowering the User Experience discipline in decisionmaking processes, development impact, and in leading product definition overall. This ensured that innovative forces were least constrained while fast-tracking this product, while still achieving effectiveness, efficiency, and satisfaction of the application's user experience. Keywords Innovation, Realizing Design Intent, Pattern-based Design, Knowledge Work, Embedded Analytics ACM Classification Keywords H5.m. Information interfaces and presentation (e.g., HCI): Miscellaneous.