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WIRTSCHAFTSINFORMATI
2007

Perceived Usefulness of RFID-enabled Information Services - A Systematic Approach

9 years 11 months ago
Perceived Usefulness of RFID-enabled Information Services - A Systematic Approach
Even though RFID technology is currently gaining importance mainly in logistics, usage areas, such as shopping or after-sales enhancements beyond the supply chain are envisioned. Yet, while RFID hits the street it is questioned if it may undermine one’s privacy while providing few customer benefits. Meeting this criticism this paper investigates RFID-enabled information services and the drivers of their usefulness for consumers. The article claims that the more risk one associates with a product the more benefit from RFID-enabled information services is perceived. We show empirically that the nature of product risk provides a useful framework to decide on the types of RFID information services a marketer should offer to create RFID usefulness perceptions and increase technology acceptance.
Hanna Krasnova, Matthias Rothensee, Sarah Spiekerm
Added 07 Nov 2010
Updated 07 Nov 2010
Type Conference
Year 2007
Where WIRTSCHAFTSINFORMATIK
Authors Hanna Krasnova, Matthias Rothensee, Sarah Spiekermann
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