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MKTSCI
2008

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The Role of Targeted Communication and Contagion in Product Adoption

13 years 5 months ago

The Role of Targeted Communication and Contagion in Product Adoption

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Puneet Manchanda, Ying Xie, Nara Youn

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MKTSCI 2008 |

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Added	13 Dec 2010
Updated	13 Dec 2010
Type	Journal
Year	2008
Where	MKTSCI
Authors	Puneet Manchanda, Ying Xie, Nara Youn

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