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2010
Springer

A Secure and Privacy-Preserving Targeted Ad-System

10 years 4 months ago
A Secure and Privacy-Preserving Targeted Ad-System
Thanks to its low product-promotion cost and its efficiency, targeted online advertising has become very popular. Unfortunately, being profile-based, online advertising methods violate consumers' privacy, which has engendered resistance to the ads. However, protecting privacy through anonymity seems to encourage click-fraud. In this paper, we define consumer's privacy and present a privacypreserving, targeted ad system (PPOAd) which is resistant towards click fraud. Our scheme is structured to provide financial incentives to to all entities involved.
Elli Androulaki, Steven M. Bellovin
Added 06 Dec 2010
Updated 06 Dec 2010
Type Conference
Year 2010
Where FC
Authors Elli Androulaki, Steven M. Bellovin
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