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1999

On the Security of Pay-per-Click and Other Web Advertising Schemes

8 years 10 months ago
On the Security of Pay-per-Click and Other Web Advertising Schemes
We present a hit inflation attack on pay-per-click Web advertising schemes. Our attack is virtually impossible for the program provider to detect conclusively, regardless of whether the provider is a third-party `ad network' or the target of the click itself. If practiced widely, this attack could accelerate a move away from pay-per-click programs and toward programs in which referrers are paid only if the referred user subsequently makes a purchase (pay-per-sale) or engages in other substantial activity at the target site (pay-per-lead). We also briefly discuss the lack of auditability inherent in these schemes.
Vinod Anupam, Alain J. Mayer, Kobbi Nissim, Benny
Added 22 Dec 2010
Updated 22 Dec 2010
Type Journal
Year 1999
Where CN
Authors Vinod Anupam, Alain J. Mayer, Kobbi Nissim, Benny Pinkas, Michael K. Reiter
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