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CHI
2007
ACM

Similarity is more important than expertise: accent effects in speech interfaces

4 years 9 months ago
Similarity is more important than expertise: accent effects in speech interfaces
In a balanced between-participants experiment (N = 96) American and Swedish participants listened to tourist information on a website about an American or Swedish city presented in English with either an American or Swedish accent and evaluated the speakers' knowledge of the topic, the voice characteristics, and the information characteristics. Users preferred accents similar to their own. Similarity-attraction effects were so powerful that sameaccents speakers were viewed as being more knowledgeable than different-accent speakers even when the information would be much better-known by the opposite-accent speaker. Implications for similarityattraction overwhelming expertise are discussed. Author Keywords Speech based systems, Cross-cultural communication, Trust and Liking. ACM Classification Keywords
Clifford Nass, Jenny Alwin, Nils Dahlbäck, Qi
Added 30 Nov 2009
Updated 30 Nov 2009
Type Conference
Year 2007
Where CHI
Authors Clifford Nass, Jenny Alwin, Nils Dahlbäck, QianYing Wang
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