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2002
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Using Sequential and Non-Sequential Patterns in Predictive Web Usage Mining Tasks

9 years 8 days ago
Using Sequential and Non-Sequential Patterns in Predictive Web Usage Mining Tasks
We describe an efficient framework for Web personalization based on sequential and non-sequential pattern discovery from usage data. Our experimental results performed on real usage data indicate that more restrictive patterns, such as contiguous sequential patterns (e.g., frequent navigational paths) are more suitable for predictive tasks, such as Web prefetching, which involve predicting which item is accessed next by a user), while less constrained patterns, such as frequent itemsets or general sequential patterns are more effective alternatives in the context of Web personalization and recommender systems.
Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakag
Added 14 Jul 2010
Updated 14 Jul 2010
Type Conference
Year 2002
Where ICDM
Authors Bamshad Mobasher, Honghua Dai, Tao Luo, Miki Nakagawa
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