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2004
ACM

Using social psychology to motivate contributions to online communities

9 years 1 months ago
Using social psychology to motivate contributions to online communities
Under-contribution is a problem for many online communities. Social psychology theories of social loafing and goal-setting can provide mid-level design principles to address this problem. We tested the design principles in two field experiments. In one, members of an online movie recommender community were reminded of the uniqueness of their contributions and the benefits that follow from them. In the second, they were given a range of individual or group goals for contribution. As predicted by theory, individuals contributed when they were reminded of their uniqueness and when they were given specific and challenging goals, but other predictions were not borne out. The paper ends with suggestions and challenges for mining social science theories as well as implications for design. Categories and Subject Descriptors J.4 Social and behavioral sciences, H.4.3 Communications Applications. General Terms Design, Experimentation, Human Factors Keywords Virtual Community / Community Computin...
Gerard Beenen, Kimberly S. Ling, Xiaoqing Wang, Kl
Added 30 Jun 2010
Updated 30 Jun 2010
Type Conference
Year 2004
Where CSCW
Authors Gerard Beenen, Kimberly S. Ling, Xiaoqing Wang, Klarissa Chang, Dan Frankowski, Paul Resnick, Robert E. Kraut
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