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ECIS
2001

Web Technologies and Value Innovation in the Italian Retail Banking Industry

10 years 4 months ago
Web Technologies and Value Innovation in the Italian Retail Banking Industry
Interpreting the outcome of a recent survey on Internet banking in Europe, [CARIGNANI et al., 2000], we point the attention to the adoption of Web technologies in Italian retail banks. Four patterns are emerging: minimal (just a presence on the WWW); tactical (Web as a distribution channel); functional (adoption of Web-based information systems); strategic (a definite strategy centered on Web technologies). While minimal and tactical adoptions are widely diffused, functional and strategic approaches are still very rare. The functional approach is mainly challenged by the underlying complexity of banking information systems and by the still immature technology. On the other side, the adoption of a Web-centred definite strategy is made difficult by unstable market conditions, together with very fast innovation. We refer to the framework introduced by Kim and Mauborgne to overcome the limits of conventional strategic approaches. Our analysis in centred on their concept of value innovatio...
Francesco Virili, Andrea Carignani
Added 31 Oct 2010
Updated 31 Oct 2010
Type Conference
Year 2001
Where ECIS
Authors Francesco Virili, Andrea Carignani
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