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» A Complexity View of Markets with Social Influence
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CORR
2010
Springer
155views Education» more  CORR 2010»
12 years 11 months ago
A Complexity View of Markets with Social Influence
: In this paper, inspired by the work of Megiddo on the formation of preferences and strategic analysis, we consider an early market model studied in the field of economic theory, ...
Xi Chen, Shang-Hua Teng
WWW
2008
ACM
14 years 5 months ago
Optimal marketing strategies over social networks
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
CISSE
2008
Springer
13 years 6 months ago
Network Topology Impact on Influence Spreading
-- Networks composed of large number of nodes interacting in structured ways such as power grids, communication networks, social networks or market networks are critical port of th...
Sasho Gramatikov, Dimitar Trajanov, Ljupco Kocarev...
CIKM
2010
Springer
13 years 2 months ago
Mining topic-level influence in heterogeneous networks
Influence is a complex and subtle force that governs the dynamics of social networks as well as the behaviors of involved users. Understanding influence can benefit various applic...
Lu Liu, Jie Tang, Jiawei Han, Meng Jiang, Shiqiang...
KDD
2003
ACM
269views Data Mining» more  KDD 2003»
14 years 5 months ago
Maximizing the spread of influence through a social network
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...
David Kempe, Jon M. Kleinberg, Éva Tardos