: In this paper, inspired by the work of Megiddo on the formation of preferences and strategic analysis, we consider an early market model studied in the field of economic theory, ...
We discuss the use of social networks in implementing viral marketing strategies. While influence maximization has been studied in this context (see Chapter 24 of [10]), we study ...
Jason D. Hartline, Vahab S. Mirrokni, Mukund Sunda...
-- Networks composed of large number of nodes interacting in structured ways such as power grids, communication networks, social networks or market networks are critical port of th...
Influence is a complex and subtle force that governs the dynamics of social networks as well as the behaviors of involved users. Understanding influence can benefit various applic...
Lu Liu, Jie Tang, Jiawei Han, Meng Jiang, Shiqiang...
Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technolog...