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    MKTSCI
    2008
    37views more  MKTSCI 2008»
    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    13 years 5 months ago
    A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
    Download  www.tepper.cmu.edu
    Tülin Erdem, Michael P. Keane, Baohong Sun
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    MKTSCI
    2010
    100views more  MKTSCI 2010»
    A Model for Trade-Up and Change in Considered Brands
    13 years 4 months ago
    A Model for Trade-Up and Change in Considered Brands
    Download  www.marketing.uni-frankfurt.de
    A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
    Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
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