115 search results - page 2 / 23 » A Learning Approach for Interactive Marketing to a Customer ... |
INFSOF
2006
13 years 5 months ago
2006
: Mass customization has become one of the key strategies for a service provider to differentiate itself from its competitors in a highly segmented global service market. This pape...
SIGKDD
2002
13 years 5 months ago
2002
In database marketing, data mining has been used extensively to find the optimal customer targets so as to maximize return on investment. In particular, using marketing campaign d...
IOR
2010
13 years 4 months ago
2010
We study a problem of dynamic pricing faced by a vendor with limited inventory, uncertain about demand, aiming to maximize expected discounted revenue over an infinite time horiz...
INCDM
2007
Springer
13 years 11 months ago
2007
Springer
For difficult prediction problems, practitioners often segment the data into relatively homogenous groups and then build a model for each group. This two-step procedure usually res...
DMIN
2009
13 years 3 months ago
2009
Typical methods in CRM marketing include action selection on the basis of Markov Decision Processes with fixed transition probabilities on the one hand, and scoring customers separ...