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CORR
2010
Springer
201views Education» more  CORR 2010»
13 years 2 months ago
Online Advertisement, Optimization and Stochastic Networks
In this paper, we propose a stochastic model to describe how search service providers charge client companies based on users' queries for the keywords related to these compan...
R. Srikant
EDBT
2010
ACM
135views Database» more  EDBT 2010»
14 years 3 days ago
Region-based online promotion analysis
This paper addresses a fundamental and challenging problem with broad applications: efficient processing of region-based promotion queries, i.e., to discover the top-k most inter...
Tianyi Wu, Yizhou Sun, Cuiping Li, Jiawei Han
TALG
2010
158views more  TALG 2010»
13 years 15 hour ago
Clustering for metric and nonmetric distance measures
We study a generalization of the k-median problem with respect to an arbitrary dissimilarity measure D. Given a finite set P of size n, our goal is to find a set C of size k such t...
Marcel R. Ackermann, Johannes Blömer, Christi...
WWW
2009
ACM
14 years 6 months ago
Bid optimization for broad match ad auctions
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
Eyal Even-Dar, Vahab S. Mirrokni, S. Muthukrishnan...