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» A Model for Trade-Up and Change in Considered Brands
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MKTSCI
2010
100views more  MKTSCI 2010»
13 years 3 months ago
A Model for Trade-Up and Change in Considered Brands
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. We e...
Greg M. Allenby, Mark J. Garratt, Peter E. Rossi
IPL
2008
95views more  IPL 2008»
13 years 4 months ago
Efficient algorithms for finding interleaving relationship between sequences
The longest common subsequence and sequence alignment problems have been studied extensively and they can be regarded as the relationship measurement between sequences. However, m...
Kuo-Si Huang, Chang-Biau Yang, Kuo-Tsung Tseng, Hs...