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ECIS
2001
13 years 6 months ago
A Review of the Issues Associated with Customer Relationship Management Systems
Customer Relationship Management (CRM) standard package software has become a key contributor to attempts at aligning business and IT strategies in recent years. The past decade h...
Ben Light
HICSS
2006
IEEE
146views Biometrics» more  HICSS 2006»
13 years 11 months ago
Managing Customer Relationships through Mobile Medium - Underlying Issues and Opportunities
Although customer relationship management (CRM) is currently gaining widespread popularity in several disciplines and industries, mobile medium as an element of CRM is rarely take...
Jaakko Sinisalo, Jari Salo, Heikki Karjaluoto, Mat...
HICSS
2003
IEEE
130views Biometrics» more  HICSS 2003»
13 years 10 months ago
An Integrative Implementation Framework for Electronic Customer Relationship Management: Revisiting the General Principles of Us
Electronic Customer Relationship Management (eCRM) has become the latest paradigm in the world of Customer Relationship Management. Recent business surveys suggest that up to 50% ...
Jerry Fjermestad, Nicholas C. Romano Jr.
ICMB
2005
IEEE
128views Business» more  ICMB 2005»
13 years 10 months ago
Mobile Customer Relationship Management: An Explorative Investigation of the Italian Consumer Market
Mobile Customer Relationship Management (CRM) services seem to have all the characteristics commonly associated to successful mobile services and have accordingly been predicted a...
Giovanni Camponovo, Yves Pigneur, Andrea Rangone, ...
HICSS
2003
IEEE
193views Biometrics» more  HICSS 2003»
13 years 10 months ago
Message Sense Maker: Engineering a Tool Set for Customer Relationship Management
To determine the important trends and issues in thousands of comments from customers and make strategic decisions about business operations, managers must go over these messages m...
Dmitri Roussinov, J. Leon Zhao