8 search results - page 1 / 2 » A Taxonomy of Customer Relationship Management Analyses for ... |
ER
2007
Springer
13 years 11 months ago
2007
Springer
Customer Relationship Management (CRM) is a strategy that supports an organization’s decision-making process to retain long-term and profitable relationships with its customers....
DOLAP
2004
ACM
13 years 10 months ago
2004
ACM
CRM is a strategy that integrates the concepts of Knowledge Management, Data Mining, and Data Warehousing in order to support the organization’s decision-making process to retai...
DOLAP
1999
ACM
13 years 9 months ago
1999
ACM
We use the event-entity-relationship model (EVER) to illustrate the use of entity-based modeling languages for conceptual schema design in data warehouse environments. EVER is a g...
BTW
2003
Springer
2003
Springer
Transbase: a Leading-edge ROLAP Engine Supporting Multidimensional Indexing and Hierarchy Clustering
13 years 10 months ago
: Analysis-oriented database applications, such as data warehousing or customer relationship management, play a crucial role in the database area. In general, the multidimensional ...
ECAI
2000
Springer
13 years 9 months ago
2000
Springer
The web is fast maturing into an important marketing medium that provides businesses with the ability to undertake oneto-one marketing and provide personalised services to their cu...