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» A UML2 Profile for Service Modeling
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WSDM
2010
ACM
236views Data Mining» more  WSDM 2010»
14 years 2 months ago
Personalized Click Prediction in Sponsored Search
Sponsored search is a multi-billion dollar business that generates most of the revenue for search engines. Predicting the probability that users click on ads is crucial to sponsor...
Erick Cantú-Paz, Haibin Cheng
CIKM
2006
Springer
13 years 7 months ago
Voting for candidates: adapting data fusion techniques for an expert search task
In an expert search task, the users' need is to identify people who have relevant expertise to a topic of interest. An expert search system predicts and ranks the expertise o...
Craig Macdonald, Iadh Ounis
KDD
2009
ACM
257views Data Mining» more  KDD 2009»
13 years 11 months ago
Argo: intelligent advertising by mining a user's interest from his photo collections
In this paper, we introduce a system named Argo which provides intelligent advertising made possible from users’ photo collections. Based on the intuition that user-generated ph...
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying...
HICSS
2003
IEEE
214views Biometrics» more  HICSS 2003»
13 years 10 months ago
An Event Driven Approach to Customer Relationship Management in e-Brokerage Industry
Customer Relationship Management (CRM) is critical to the success of a business. Recent work in CRM has focused on the mining of customer-related data and the construction of cust...
Dickson K. W. Chiu, Wesley C. W. Chan, Gary K. W. ...
SOUPS
2009
ACM
13 years 11 months ago
Social applications: exploring a more secure framework
Online social network sites, such as MySpace, Facebook and others have grown rapidly, with hundreds of millions of active users. A new feature on many sites is social applications...
Andrew Besmer, Heather Richter Lipford, Mohamed Sh...