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» A Utility-Theoretic Approach to Privacy and Personalization
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AAAI
2008
13 years 7 months ago
A Utility-Theoretic Approach to Privacy and Personalization
Online services such as web search, news portals, and ecommerce applications face the challenge of providing highquality experiences to a large, heterogeneous user base. Recent ef...
Andreas Krause, Eric Horvitz
JAIR
2010
143views more  JAIR 2010»
13 years 3 months ago
A Utility-Theoretic Approach to Privacy in Online Services
Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent eff...
Andreas Krause, Eric Horvitz
HCI
2009
13 years 2 months ago
An Interactive-Content Technique Based Approach to Generating Personalized Advertisement for Privacy Protection
Personalized contents have been getting more attention from industry and academia due to its effective communicative role in product advertisements. However, there exist potential ...
Wook-Hee Min, Yun-Gyung Cheong
TDP
2010
189views more  TDP 2010»
12 years 11 months ago
The PROBE Framework for the Personalized Cloaking of Private Locations
The widespread adoption of location-based services (LBS) raises increasing concerns for the protection of personal location information. A common strategy, referred to as obfuscati...
Maria Luisa Damiani, Elisa Bertino, Claudio Silves...
SRDS
2010
IEEE
13 years 2 months ago
An Entity-Centric Approach for Privacy and Identity Management in Cloud Computing
Entities (e.g., users, services) have to authenticate themselves to service providers (SPs) in order to use their services. An entity provides personally identifiable information (...
Pelin Angin, Bharat K. Bhargava, Rohit Ranchal, No...