16 search results - page 1 / 4 » Adaptive bidding for display advertising |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display adverti...
ATAL
2007
Springer
13 years 10 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
AAAI
2008
13 years 6 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
CEC
2010
IEEE
13 years 5 months ago
2010
IEEE
In sponsored search auctions, advertisers choose a set of keywords based on products they wish to market. They bid for advertising slots that will be displayed on the search result...