12 search results - page 1 / 3 » An empirical investigation of the performance of online spon... |
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
WWW
2008
ACM
14 years 5 months ago
2008
ACM
The phenomenon of sponsored search advertising is gaining ground as the largest source of revenues for search engines. Firms across different industries have are beginning to adop...
WWW
2008
ACM
14 years 5 months ago
2008
ACM
Sponsored search is one of the enabling technologies for today's Web search engines. It corresponds to matching and showing ads related to the user query on the search engine...
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Behavioral Targeting (BT) is a technique used by online advertisers to increase the effectiveness of their campaigns, and is playing an increasingly important role in the online a...
ENDM
2010
13 years 4 months ago
2010
Trading decisions in financial markets can be supported by the use of online algorithms. We evaluate the empirical performance of a threat-based online algorithm and compare it to...