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ACMICEC   2007 International Conference on Electronic Commerce
Wall of Fame | Most Viewed ACMICEC-2007 Paper
ACMICEC
2007
ACM
303views ECommerce» more  ACMICEC 2007»
9 years 5 months ago
Impact of social influence in e-commerce decision making
Purchasing decisions are often strongly influenced by people who the consumer knows and trusts. Moreover, many online shoppers tend to wait for the opinions of early adopters befo...
Young Ae Kim, Jaideep Srivastava
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