2 search results - page 1 / 1 » Assessing the Readiness of Firms for CRM: A Literature Revie... |
HICSS
2003
IEEE
13 years 10 months ago
2003
IEEE
The concept of customer relationship management (CRM) resonates with managers in today's competitive economy. Yet recent articles in the business press have described CRM imp...
HICSS
2007
IEEE
13 years 6 months ago
2007
IEEE
As more firms embrace CRM as a core business strategy, it is getting more important to assess firms’ CRM readiness and performance for diagnosing, guiding, managing, and evaluat...