16 search results - page 2 / 4 » Auctions with Revenue Guarantees for Sponsored Search |
WINE
2007
Springer
13 years 12 months ago
2007
Springer
We introduce an exploration scheme aimed at learning advertiser click-through rates in sponsored search auctions with minimal effect on advertiser incentives. The scheme preserves...
WWW
2010
ACM
14 years 22 days ago
2010
ACM
When online ads are shown together, they compete for user attention and conversions, imposing negative externalities on each other. While the competition for user attention in spo...
WINE
2010
Springer
13 years 3 months ago
2010
Springer
Abstract. The standard business model in the sponsored search marketplace is to sell click-throughs to the advertisers. This involves running an auction that allocates advertisemen...
ESA
2009
Springer
14 years 10 days ago
2009
Springer
Abstract. Most recent papers addressing the algorithmic problem of allocating advertisement space for keywords in sponsored search auctions assume that pricing is done via a first...
WINE
2009
Springer
14 years 10 days ago
2009
Springer
We improve the best known competitive ratio (from 1/4 to 1/2), for the online multi-unit allocation problem, where the objective is to maximize the single-price revenue. Moreover, ...