21 search results - page 1 / 5 » Bid optimization for broad match ad auctions |
WWW
2009
ACM
14 years 5 months ago
2009
ACM
Ad auctions in sponsored search support"broad match"that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving mo...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match- a feature where an ad of an advertiser can be mapped to a b...
ACMICEC
2007
ACM
13 years 8 months ago
2007
ACM
We investigate asymptotically optimal keyword auctions, that is, auctions which maximize revenue as the number of bidders grows. We do so under two alternative behavioral assumpti...
ESA
2009
Springer
13 years 9 months ago
2009
Springer
Sponsored search auctions provide a marketplace where advertisers can bid for millions of advertising opportunities to promote their products. The main difficulty facing the adver...
ATAL
2010
Springer
13 years 5 months ago
2010
Springer
In the Trading Agent Competition Ad Auctions Game, agents compete to sell products by bidding to have their ads shown in a search engine's sponsored search results. We report...