21 search results - page 2 / 5 » Bid optimization for broad match ad auctions |
SIGECOM
2000
ACM
13 years 10 months ago
2000
ACM
General combinatorial auctions—auctions in which bidders place unrestricted bids for bundles of goods—are the subject of increasing study. Much of this work has focused on alg...
CORR
2008
Springer
13 years 5 months ago
2008
Springer
Abstract. Sponsored search involves running an auction among advertisers who bid in order to have their ad shown next to search results for specific keywords. The most popular auct...
WINE
2009
Springer
14 years 9 days ago
2009
Springer
A well-known result due to Vickery gives a mechanism for selling a number of goods to interested buyers in a way that achieves the maximum social welfare. In practice, a problem wi...
SIGECOM
2006
ACM
13 years 11 months ago
2006
ACM
We investigate the space of two-sided multiattribute auctions, focusing on the relationship between constraints on the offers traders can express through bids, and the resulting c...
TMC
2008
13 years 5 months ago
2008
Abstract-- This article proposes a scheme for bandwidth allocation in wireless ad hoc networks. The quality of service (QoS) levels for each end-to-end flow are expressed using a r...