9 search results - page 1 / 2 » Bidding for Representative Allocations for Display Advertisi... |
WINE
2009
Springer
13 years 11 months ago
2009
Springer
Display advertising has traditionally been sold via guaranteed contracts – a guaranteed contract is a deal between a publisher and an advertiser to allocate a certain number of ...
ATAL
2007
Springer
13 years 11 months ago
2007
Springer
In this paper we present an advanced bidding agent that participates in first-price sealed bid auctions to allocate advertising space on BluScreen – an experimental public adve...
AAAI
2008
13 years 7 months ago
2008
We propose an expressive auction design that allows advertisers to specify the kinds of demographics and websites they wish to target within an advertising network. The design all...
CORR
2008
Springer
13 years 4 months ago
2008
Springer
Many advertisers (bidders) use Internet systems to buy advertisements on publishers' webpages or on traditional media such as radio, TV and newsprint. They seek a simple, onl...
SIGECOM
2010
ACM
13 years 3 months ago
2010
ACM
We derive efficient algorithms for both detecting and representing matchings in lopsided bipartite graphs; such graphs have so many nodes on one side that it is infeasible to repr...